The Ethos, Pathos, and Logos

Blue Mesa, as a public space, openly appeals to the ethos, pathos, and logos of our fundamental everyday life. Ethos is found in the restaurant by the type of message conveyed to the customer in comparison with the type of service and product given to the customer. Blue Mesa describes all kinds of recipes in its menu and boasts about how it is all fresh and handmade and is done so daily, no corners cut. If someone were to get a dish with dried out and old chicken, sauce, or beans, then it would be obvious that they were lied to. If it came out hot and looking pretty fresh, the customer would most likely assume that it was prepared as promised, or at least that the restaurant's quality of pre-made products was good enough for them. Either way, the customer's trust is instilled in the owners, cooks, managers, and servers of the restaurant they eat out at because they have already been drawn in by hunger or desire for a certain type of food and so they go to a location, a public space, where the employees have an ethical obligation to fulfill.

Pathos is found in the restaurant's atmosphere at any given time of day at any day of the week. If one were to attend happy hour on a friday, they would find the rooms filled with laughter and happy conversations. The waiters would be more relaxed because they are mainly just serving drinks so everyone would be comfortable. If it were a few hours later on a friday night, the mood in the air would shift to tenseness and seriousness in that the servers would be chaotically rushing through the restaurant with trays full of hot food. The front door would be filled with herds of hungry guests waiting to hear their name and party called next. Once they were taken to their seats, they would pass the serious couple having drinks and dinner and forcing conversation because of the rings they wear, or the four sorority girls having drinks with their fake i.d.'s before having to return to campus to study or the young mom and dad still learning how to control their 6 year olds behavioral fits while trying to ensure that their 3 year old does not poke himself in the eye with his fork and minutely developed motor skills. At any given time during the week, one could find a particular feeling throughout the restaurant, and probably most restaurants.

Logos emerges in Blue Mesa's setting by the fact that it's guests are hungry, and the purpose of this building they are in is to provide full service dining. Why cook at home if you are tired and can afford to pay someone else to provide food for you and your family so that you can relax and enjoy their company after 12 hours at the office without those you love most? It could be considered an unnecessary luxury to go out to eat for some people, but to others, it is just a once a week deal to relax and reward yourself for your hard work. It could also be considered logical to pay for better quality than you could prepare yourself, as well as the full service so that you can relax and enjoy dinner, without having to worry about the hour of preparation and the half-hour of cleaning all for only ten minutes of consuming.